Opportunity for freelance communications professional

18 June 2018

Cultural Education Challenge Communications Campaign

Opportunity for freelance communications professional to work with Culture Bridge North East

Cultural Education Challenge Communications Campaign 

Background

Culture Bridge North East’s (CBNE) vision is that every young person growing up in the North East can have a childhood rich with arts and culture. Arts Council England fund a Bridge organisation in each English region. CBNE, managed by Tyne & Wear Archives & Museums is the Bridge for North East England from 2015 - 2022. 

CBNE is a strategic capacity development programme. Our approach is driven by building and managing relationships, and ensuring all our work is relevant to the needs of children and young people and those who engage with them. Our programmes are across five main themes: Local Cultural Education Partnerships, partnership investment, school engagement, Artsmark and Arts Award.  

Brief for Cultural Education Challenge communications campaign

Target audience – North East secondary schools

Schools are critical to young people’s access to and engagement with culture and the arts, and as such are a critical audience for CBNE. Since 2015, we have achieved a range of successes in our work with schools, and have good levels of engagement across the region. There is of course always more that could be done, and over the next year our focus is to increase engagement with secondary schools throughout the region.

Through this consultancy, we are seeking to develop a communications campaign, targeting secondary schools which are not already engaged with CBNE, to help raise our profile and concentrate on our five main themes as well as increase Artsmark and Arts Award recruitment.

The range of work will include research and analysis to help us understand if and how secondary schools are engaging with culture and the arts. You will be required to research and generate inspiring stories, case studies and blogs via a range of mediums and proactively secure press and media coverage.

Preferably you will have an understanding of the education and cultural sectors. You will have a background in developing communications campaigns and in innovative approaches to grabbing the attention and interest of new audiences. 

Download the full brief